Article – Real Estate: tips to develop an effective sales strategy

Do you have a project of selling one of your properties for the first time? Or, do you want to optimize your sales strategy? Our article is the right one for you! We have gathered 4 steps you should follow to develop an effective sales strategy.

Whether it is an apartment, a house, a land or a building, you can adapt these different advices to your case and to the property you are aiming to sell.

Without further ado, discover our latest article right below ⬇️


  • Emphasize your property 

The first step to develop an effective sales strategy is to emphasize your property. As you may know, our eyesight plays a big part in the sale process.

You should start to declutter your property and remove any non-essential objects or piece of furniture. This way, you would enhance your space and show the full potential of every room to any visitor interested.

If you have outdoor spaces, do not neglect them: mow the grass, do some spring-cleaning and make some small repairs to present your property optimized and at its full potential.


  • Choose where and how to advertise your property 📣

Once you made sure you emphasized your property, there is another aspect you need to take care: advertising. You have to ensure that your property advertisement is visible enough. For instance, at real estate agencies and their websites, and on social networks with a target audience.

While redacting your advertisement, keep in mind to highlight your property’s asset – such as its geographical situation, composition, spaces in square meters, or equipment. You could also hire a photographer to provide professional and high-quality photos.

Do not hesitate to ask a real estate professional to guide you in this crucial step. Remember, it is better to have a few visitors – actually interested and thus potential buyers – than a batch of prying eyes – that will not lead to actual purchase proposals.


  • Know the market prices 💵

As you already know, real estate prices vary according to the geographical situation, composition, equipment and condition of the property – among many other criteria.

Unless your property has an exceptional situation, you need to respect the market prices if you want to easily sell your property. Our third tip is thus to respect market prices and not inflate the prices, it is important.

To determine the selling price, you have two choices. You can determine it yourself by comparing the prices of others equivalent properties – with a similar composition, geographical situation, and condition as your property, for instance.

If you are not able to determine a fair price for your property or if you would rather an expert advice, you can always have your property assessed by a competent professional.


  • Gather all the necessary documents for the sale 📄

When a potential buyer is interested in your property, he/she will obviously have several questions about it – total area in square meters, energy efficiency, orientation, equipment, composition, year of last great repairs such as roof or installations such as boiler.

You should answer all the questions the visitors have about the property you want to sell. This is why you need to gather all the necessary documents with the required information to be prepared and show the different invoices or proof of what you are selling.


As our article explains, if you want to develop an effective sales strategy, you should follow the different steps we have listed.

To recap: emphasize your property, choose here and how to advertise your property, know the market prices and gather all the necessary documents for the sale.


At Properties Solutions Group, our main ambition is to offer quality services that perfectly match your needs and expectations. Our thorough knowledge of the European market, our expertise and the effort we put into the missions make us a key player in Commercial and Residential Real Estate in Europe.

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